CGI in advertising: Transforming concepts into captivating campaigns

financialexpress.com:

By Sohamm Thakkar

What is CGI advertising, and why is it trending all over social media?

In the dynamic landscape of contemporary advertising, CGI (computer-generated imagery) has emerged as a transformative force, transcending the realm of passing trends to redefine how products are marketed in India. Unlike conventional ads, CGI advertisements leverage cutting-edge graphics and technology to weave narratives that resonate deeply with audiences.

The future of advertising no longer revolves solely around product sales; it’s a realm of storytelling and cultivating authentic connections. CGI advertisements serve as a potent language that transcends traditional methods, imprinting a lasting impact on the ever-evolving canvas of Indian advertising.

The CGI revolution has swept through the Indian ad scene, initially raising eyebrows as CGI was primarily associated with movies. However, we have come to understand that it’s not just about films – it’s about animation and graphics. Thus, we immersed ourselves in numerous CGI projects for renowned brands.

Contemporary brands are shifting away from mere product showcases; their goal now is to forge emotional connections with consumers, and with the aid of CGI, this has become more achievable.

In terms of metrics, recent data underscores that CGI advertising commands a staggering 40% more attention on social media than traditional advertising. This implies that CGI captivates the eye and sustains interest in a digital world inundated with content.

While you might have witnessed CGI ads, like Domino’s floating through Mumbai or Mother Dairy’s iconic coin gliding over streets, or Dabur tackling Delhi’s pollution, CGI is more than just these well-known examples. It is transforming