Step up your sock game: Bold, quirky socks are in, and indie brands are leading the way
Kapil Garg would say, yes. He set up his company, Thela Gaadi, in 2021 to sell quirky socks, after he glanced at his own uninspiring pair. Back in 2014, as a corporate workhorse, Garg would wear formal attire and soon realised that socks were the only things he could play around with. “One day, I peeped at my shoes and found those boring grey socks sadly looking at me and I wondered why my socks couldn’t be colourful?” Later, while holidaying in Thailand, he picked up novelty socks from the local market.
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“The socks became a talking point in the office. But the cheap material didn’t last long. This was how the seed for Thela Gaadi was sown.” Garg is a firm believer in the power of socks to elevate your style.
Justin Trudeau would know. His future as the prime minister of Canada might be in doubt, but there is no questioning an enduring legacy—his quirky, colourful and political socks, from pink to rainbow, that gave him a leg-up when he burst into the global political scene. Even as Trudeau’s tootsies made the Canadian Conservative MP Tom Kmiec suggest the appointment of a “minister for sock selection”, his willingness to subvert the drab stereotype of male political style will find a footnote in fashion history.
Quirky socks have been a global trend for over a decade and are largely driven by the rise of self-expression in fashion, says stylist
