Chanel revisits Deauville roots as Ghesquière fetes 10 years at Louis Vuitton in Paris
In a cinematic homage blurring fashion and film, Chanel transported its audience at Paris Fashion Week to a fictional Deauville for its latest showcase
PARIS — In a cinematic homage blurring fashion and film, Chanel transported its audience at Paris Fashion Week to a fictional Deauville for its latest showcase.
A black and white short film of the Normandy seaside town, starring Brad Pitt and Penélope Cruz, evoked Chanel’s roots.
Fusing the 1920s heyday of Gabrielle “Coco” Chanel with the drama of the ’70s, designer Virginie Viard recreated the founder’s gender-fluid wardrobe from the “winter sojourns by the sea.” Deauville changed the course of Chanel and arguably the Paris fashion industry.
Here are some highlights of fall-winter 2024 ready-to-wear shows, including the latest spectacle from Louis Vuitton's designer Nicolas Ghesquière who Tuesday celebrated 10 years since his first collection:
Pitt and Cruz, depicted as lovers in the idyllic town, captivated guests who watched the romance unfold on giant plasma screens, with scenes of beach frolics and bonding over an order of medium-rare Chateaubriand steaks.
Deauville, which influenced Viard’s fall aesthetic with its floppy beach hats, played a pivotal role in Chanel's journey from licensed milliner to revolutionary designer.
“Deauville is where everything started for the house,” Viard said. It’s where Chanel drew inspiration from the world around her: the salty and striped uniforms of the fishermen, the speed of horses at the racetrack, the chic madames sunning on the sands.
“For this collection, we recreated the Deauville boardwalk,” Viard said, with chunky sailor sweaters, dressing gown-style belted coats and strong-shoulder peacoats. The colors evoked the hues of
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