Check into 5-star luxury, and you need not check out
high-net-worth individuals, luxury hotel chains in India are expanding their branded residences portfolio to cater to a wealthy clientele seeking premium living experiences.
Marriott International, the world's largest hotel and branded residences operator, and the leader in operating standalone branded residences, recently signed up its first JW Marriott-branded residences agreement in India at Hyderabad and is in the process of signing up more. Similarly, Hilton is «actively seeking avenues» to extend the presence of its luxury brands like Waldorf Astoria and Conrad in metros to create branded homes.
India's EIH, which signed up with B I Luxury for the first such project in May 2022 under Trident Residencies, will have its apartments and penthouses possession-ready by October this year, Shashank Bhagat, chairman, BI Group, told ET. These standalone properties (not co-located within a hotel premises) boast of five-star amenities and range from ₹18 crore to ₹45 crore. Some of the owners include Sunil Kant Munjal, chairman, Hero Enterprise and Pai family of the Manipal Group.
Access to world-class amenities and personalised services that luxury hotels are identified with, is drawing India's wealthy to these branded residences, said hotel operators and investment advisory firms. They say that the concept is well entrenched in developed hospitality markets like the US, Middle East, and Europe and it is now gaining traction in India.
«Developers are gearing up to seize the immense potential, forging lucrative
