Chris Liquin, CEO of Cupcake, on CultureFi, Digital Self vs. Physical Self, and The Intersection of Finance and Culture | Ep. 343
Cryptonews Podcast’s Matt Zahab recently sat down for a chat with Chris Liquin, the CEO of Cupcake.com, a social layer on the Solana blockchain.
In an exclusive, wide-ranging interview, Liquin discussed the reasons Fortune 500 companies are increasingly turning to crypto.
He talked about CultureFi, Cupcake’s games, the benefits of this social layer for crypto adoption, and the work on the next season.
It may seem that Fortune 500 companies have it all, so to say. Yet, they’re turning towards Web3 now.
According to Liquin, the reason is simple. “They’re just people, too.”
They may seem like overlords reigning over these massive corporations. However, At the end of the day, you’re sitting down to talk to real people. They get their interest piqued as well.
A good way to think about these organizations, Liquin argued, is as slow-moving ships that have been around for decades.
And the trick is to “create those light bulb moments with individuals” within those organizations.
Many individuals Liquin met value what tokens offer. Much of it, in the CEO’s opinion, is the direct-to-consumer connection digital coins create.
“And that has implications across all of consumer marketing,” Liquin said.
we are literally building an app that’s fun to play, social, and competitive with the chance to earn tokens. shout out to our first partner @cubexch who sees the vision https://t.co/hTsw3URHK1
— Chris Liquin (@chrisliquin) May 27, 2024
It is particularly relevant in the current age and going into the future, when the youth already place immense value in their digital selves.
Children are growing up without a distinct separation between physical and digital worlds. What’s more, they are seeking further digital immersion.
“That’s a long-term bullish
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