Competition a positive force, keeps us sharp: Coca-Cola president Murphy

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Subscribe to enjoy similar stories. MUMBAI : The Coca-Cola Company’s president and chief financial officer John Murphy has reaffirmed India’s critical position in the beverage maker's global strategy, underscoring its growth potential, evolving retail dynamics, and the competitive landscape. Speaking to media in Mumbai on Wednesday, Murphy highlighted the strength of rural markets, the rising importance of vending, and the company’s approach to competition amid the resurgence of local brands.

Murphy, who visits India almost annually, acknowledged the strength of the country’s rural economy as a key driver of the company’s expansion in its fifth-largest market globally. “We are seeing strong momentum in rural markets, which presents a massive opportunity for FMCG companies like ours," he said. However, urban demand has remained weak over the past few quarters, which Coca-Cola sees as a temporary trend.

“Consumption in developing markets does not grow in a straight line. The long-term potential remains intact, and our strategy is to continue investing." The US-based beverage giant sees digitization and increased accessibility as key enablers of rural growth. “I think the investments that the government has made over many years are actually benefiting the people of the country, and in turn, are creating opportunities for industries like ours," Murphy said.

Murphy sees the rising competition from local players such as Reliance’s Campa Cola as a positive force. “Competition keeps us sharp. If we don’t have it, we get complacent.