Music concerts are the latest craze, with many travelling overseas to watch their favourite performers. In India, stellar responses to Coldplay, Bryan Adams, Ed Sheeran and Diljit Dosanjh concerts signal that such large shows in India are likely to continue.
Rising disposable incomes are spurring several others to fly to Southeast and West Asia, or even Europe, especially to watch artistes who don’t have an India stopover during international tours.
A Hyderabad-based family rerouted its original European itinerary to attend Taylor Swift's show—altering their plan of visiting Italy with Paris. “They skipped shopping, something Indians cannot resist, to attend the show in Paris,” said Reena Sachdev, founder of Travel Arena, which specialises in bespoke holiday experiences.
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