Consumer electronics brand Skyball to generate Rs 40 crore revenue from smartwatch category

economictimes.indiatimes.com:

Skyball is expected to generate Rs 40 crore in revenue this year from the smartwatch category, a senior executive said. The brand currently focus on home audio and smart accessories plans to come up with five new smartwatch models this year.

Skyball will target consumers seeking affordable premium products in a price range of Rs 1999 to 4499. «We have plans for the festive season and have lined up several new products across categories.

With advanced features and an affordable price point, we are confident that Skyball will emerge as a popular brand among consumers,» said Sandeep Gupta, Chairman and Managing Director, Skyball. Skyball aims to achieve a sales volume of 100,000 units within the smartwatch category this year, with an estimated 40% of its business derived from smartwatches.

With a projected turnover of Rs 100 crore in its first year, Skyball expects smartwatches to contribute approximately Rs 40 crore to its overall revenue. Skyball has partnered with its parent company, Videomax International Pvt Ltd, for the manufacturing and assembly of its smartwatches, ensuring the highest standards of craftsmanship and quality.