Cricket World Cup set to lift spirits of gig workers by creating more jobs
World Cup is set to bring cheer to temp and gig workers by creating up to 100,000 additional jobs and boosting salaries.
The demand for manpower for the duration of the tournament being held in India is expected to range from 50,000 to 100,000 workers, according to estimates of recruitment services providers Persolkelly, CIEL HR and TeamLease.
Another staffing firm, Randstad India said companies are witnessing at least 40% increase in salaries of gig and temp workers amid rising demand during the World Cup as well as the festive season.
Yeshab Giri, chief commercial officer of staffing and Randstad technologies at Randstad India, said the firm expects «anywhere between 40-60% increase in salaries for gig workers in the middle to high-income bracket of ₹40,000 to ₹1,50,000 per month».
Kartik Narayan, CEO staffing at TeamLease Services, said, «Food and beverages, grocery, ecommerce, and hotel accommodation industries are ramping up hiring temporary employees.» Ripple effect will also include a jump in demand for television sets, high-speed internet connections, over-the-top (OTT) subscriptions, and online ticket sales, he said.
Roles in demand include event managers, coordinators, executives for customer support, sales, merchandising, maintenance staff, bouncers, ground staff, housekeeping and security staff, technology service providers, ushers, ticket takers, concession stand workers, hospitality staff, transportation staff, and delivery partners.
Demand for workers in hospitality, merchandising, facility management, and field sales are largely concentrated in cities selected as the World Cup venues while delivery agents and sales executives are required across the country.
«It is estimated that the demand for
