Mint Explainer: Money rain at the Cricket World Cup
₹6 lakh per ODI ( ₹3 lakh if not part of playing XI) Australian players get A$15,000 ( ₹8 lakh) per match Indian players also have annual retainer contracts in crores, depending on their grade (A+ contracts are worth ₹7 crore, A worth ₹5 crore and so on) Australia too has retainer contracts in place, but the value is not known South Africa has retainer contracts (but no per-match fee) Disney Star (previously Star India) secured exclusive media rights for the ICC World Cup 2023, under a pact valued at $2.02 billion covering 2015-2023. The ICC projects returns surpassing $500 million from this year's World Cup alone.
Considering India's contribution of over 70% to ICC's overall revenue, the Board of Control for Cricket in India (BCCI) is projected to take home 25-30% of the ICC's member nation funds. Such allocations are essential for BCCI to host events, improve cricket infrastructure, and remunerate players and officials.
In addition to these revenues, the ICC stands to garner around $150 million through its partnerships with 20 sponsors and partners. This roster includes names such as MRF Tyres, Booking.com, IndusInd Bank, Mastercard, Bira91, Upstox Dream11, and more.
Notably, the majority of these sponsors are Indian companies, and they are expected to make substantial investments in marketing and on-ground activations. Furthermore, Disney Star, as the rights holder, is poised to amass over $300 million (approximately ₹2500 crore) from sponsorships and advertising across both television and digital platforms.
The ICC World Cup stands as a powerful draw, luring global tourists and ardent cricket followers to the hosting country, India. This surge in international visitors translates into enhanced hotel bookings,
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