Glued to the TV? Blame the cricket World Cup as Disney Star sets new records
Cricket World Cup has clocked. As per BARC data provided by Disney Star on Friday, the live broadcast for the first 18 tournament matches has clocked up 123.8 billion viewing minutes.
This is a 43 per cent growth compared to the previous edition in England and Wales in 2019, the company said.
Further, the marquee tournament which began on October 5, recorded 364.2 million viewers tuning in to the live broadcast of the first 18 matches.
On October 14, when India took on Pakistan to deliver match for the ages to remember, live concurrency on television of 76 million* and 35 million concurrent viewers on digital was recorded.
This isn't the end of «breaking the records» saga.
During the match between India and New Zealand in Dharamsala on October 22, a new digital concurrency record was established.
It surpassed the previous record set during the India-Pakistan match, with 43 million simultaneous viewers on Disney+ Hotstar.
The epic clash in its final phase, marked the highest peak viewership in the history of digital cricket across all formats.
Half-way through the tournament, a surge has been seen not just in viewership but even in the number of cricket fans witnessing the festival of cricket from the venues, in person.
More than 5,42,000 fans attended matches up to the mid-way point in the event, which is 190,000 more than at the equivalent stage in 2019, according to the broadcaster.
Meanwhile, Disney Star expects a further increase in the momentum of the tournament.
