D2C brands see 64% surge in festive orders, outperforming marketplaces: GoKwik
Gokwik.
This shift reflects growing shopper confidence and trust in D2C brands making them inert to marketplace sales. Major marketplaces of the Indian eCommerce ecosystem ran their biggest festive sales starting from 25 September all the way till Dussehra. Earlier, D2C brands used to witness a dip in orders during this time, but the wheel has shifted since last year.
D2C brands are now also running robust sales parallel to marketplace sales, and continuing to see a surge in order volume.
“D2C is here and thriving, the ecosystem is expanding and the market is deepening,” said GoKwik’s Co-Founder and CEO, Chirag Taneja. “Shoppers are more confident about placing their bets on D2C now more than ever. The personalisation, niche products, and seamless shopping experience brands have been providing to these shoppers is reaping results,” he added.
Footwear, a commonly offline dominant category, emerged as a leader in driving growth and saw a massive 273% increase in orders, followed by fashion & beauty, which saw an 84% and 73% increase in orders respectively. Jewellery too, which is predominantly preferred to be bought online saw a 38% increase in orders. This cements the growing shopper trust in D2C that even offline heavy items are now being bought online.
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