This festive season, motown sees unusual mix of waitlists and discounts across segments
passenger vehicle market is witnessing a paradox this festive season: some models command waiting periods of up to 96 weeks with no discounts while others are offering cash discounts as high as ₹4.5 lakh to manage inventory pileups. This highlights a growing segmentation between premium and volume players in one of the world's largest auto markets even as most PV dealers report a 10% month-on-month sales growth in October after a relatively slow start in the festive season.
Several mainstream manufacturers are offering substantial discounts on select models to stimulate sales while Toyota's Land Cruiser leads the waiting period chart at 96 weeks, according to data collated by Jato Dynamics.
MG leads the discount wave with up to ₹450,000 off on its Gloster SUV, followed by Mahindra's XUV400 and Hyundai's Kona with discounts of ₹300,000 and ₹200,000. At the same time, several electric vehicles and premium SUVs from manufacturers like BYD and Hyundai continue to see waiting periods ranging from 4 to 32 weeks.
«This sustained demand for premium vehicles comes despite minimal discounting, suggesting a resilient luxury segment unfazed by broader market pressures,» said Ravi Bhatia, president of Jato Dynamics.
This also reflects a supply-demand mismatch.
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