social media and other internet companies on Thursday to discuss the issue of the growing prevalence of deepfakes on the internet and ways to prevent such content, senior government officials said.
The meeting between senior officials from the Ministry of Electronics and Information Technology and senior executives from social media and internet firms is likely to discuss a standard operating procedure with dos and don’ts for companies on deepfake content, said one of the officials cited above.
“Deep-fake is classified as impersonation and misinformation under Rule 3(2)(b) of the IT Rules and therefore has detailed provisions on the action to be taken. For the time being, we will come out with a SoP for intermediaries on the action to be taken. The DIA (Digital India Act) may contain detailed provisions on dealing with newer technologies such as deep fake,” the official said requesting anonymity.
On Saturday, Union IT minister Ashwini Vaishnaw said that his ministry would meet social media and internet intermediaries to brainstorm ways in which the spread of deepfake photos and videos could be contained.
“We will make sure that the platforms make adequate efforts to clean up against such content. The regulations are already there. The immunity which the platforms have, which is the safe harbour clause, which is there in the IT Act, will not be applicable if the platforms do not make adequate efforts,” Vaishnaw said at