Deepika Padukone-backed wellness brand Nua raises Rs 150 crore
Deepika Padukone backed women’s wellness and hygiene brand Nua has raised Rs 35 crore in a funding round led by Mirabilis Investment Trust.
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The round also saw participation from other investors including Samir Singh, EVP — Asia, Colgate Palmolive and former chair of Unilever SE Asia, and Shuchi Kothari, head of DSP Family Office and SRF Limited.
The funds will be used for expanding retail operations and launching new products across major channels such as marketplaces, quick commerce, and retail stores.
“We reached an important milestone by becoming profitable in Q2, crossed Rs 100 crore net revenue ARR in Q3, and are now on track to reach Rs 150 crore net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves,” said cofounder and chief executive Ravi Ramachandran.
Founded in 2017, the Mumbai-based startup initially started by offering sanitary pads and has since broadened its product line to include period panties, intimate hygiene products, cramp relief solutions, postpartum care items, and products for managing cyclical acne.
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