Dentsu-owned Carat appoints Sanchayeeta Verma as CEO for India

livemint.com:

New Delhi: Carat India, a media agency owned by Dentsu, has announced the appointment of Sanchayeeta Verma as its chief executive officer. Verma will report to Anita Kotwani, CEO Media, South Asia for Dentsu. The company said she will be based in Bangalore and will be responsible for boosting the agency’s growth trajectory through strategic leadership.

Verma will focus on mentoring the agency’s talent pool as well as lead new business opportunities, and nurture existing client relationships through operational excellence, becoming a partner for them. She will work in alignment with the network’s global brand proposition and enhance its revenue streams in India. Kotwani said, “Verma’s expertise in consumer research, business planning, and client leadership has kept her abreast of the shifting media landscape.

She is also dedicated to lifelong learning and staying ahead of the curve, making her an ideal candidate for this position. Carat has increased its scope over the recent year with notable wins such as Tata Neu, Tata Croma, Hero Vida, Times Pro, and others. She will accelerate expansion and propel the Carat brand to the forefront of the Indian market." Verma said, “I am very excited to join the Carat-dentsu family.

I look forward to Carat being a fantastic partner to its clients, as well as an ideal place for our employees and the planet at large, by marrying the warmth of ‘creating for people’ with the dynamism of media, content, data, and technology." Verma has 27 years of experience in the advertising, media and marketing industries. She held senior management positions at GroupM’s Mindshare & Wavemaker. She also worked with Lintas Media Group, JWT, Kiwi TTK, etc.