Did Taylor Swift and other celebrity endorsements backfire for Kamala Harris in U.S elections? Here's what reports are saying
Beyoncé, Taylor Swift, Charli XCX, and George Clooney all expressed their support for the Democratic candidate. Charli XCX made a three-word tweet back in July that some pundits believed could influence the US election. Charli arrived the day after Kamala Harris declared her intention to run for president. Her tweet simply read, «Kamala IS Brat.»
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It was a nod to Charli's most recent album, Brat, which had dominated pop culture throughout the summer and was full of stories about a life spent getting messy on dance floors, drug references, and synth-pop hits, as quoted in a report by The Guardian.
The comparison to the then-59-year-old US vice president may not have been the most obvious, but the general idea was clear: Kamala was the most genuine and enthusiastic presidential candidate and the pop star of the time approved of him.
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By altering the background of its official X page to the same bright green colour as the record sleeves, the Harris campaign capitalized on the endorsement. It made Harris stand out as a more dynamic and distinct candidate than her stumbling predecessor, Joe Biden, who was definitely not Brat despite his many other attributes.
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