Digital Marilyn Monroe takes center stage: AI-generated icon set to wow audiences at SXSW Tech conference

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Monroe's signature blonde pixie hairstyle, the digital doppelganger is programmed to engage in conversation with users, complete with the actress's distinctive breathy voice. Notably, the digital replica can express a range of emotions, including flashing a smile in response to compliments.

During recent tests, Digital Marilyn delved into her favorite movie role, portraying Sugar in the 1959 comedy "Some Like It Hot." With a reflective pause and a glance downward, the virtual Monroe described the character as both challenging and rewarding. The digital rendition even went on to recommend other classic comedies, such as "Gentlemen Prefer Blondes." Soul Machines, an AI firm specializing in creating lifelike digital personas, collaborated with Authentic Brands Group to bring Digital Marilyn to life.

The marketing firm boasts ownership of likeness rights to Monroe and several other deceased celebrities, showcasing the potential for these AI creations as brand ambassadors. Greg Cross, CEO and co-founder of Soul Machines, expressed the unique connection users may feel when interacting with Digital Marilyn, describing it as a "special feeling" akin to building a relationship with an icon.

The unveiling of Digital Marilyn is scheduled for an event hosted by The Information, where attendees will have the exclusive opportunity to interact with this groundbreaking creation. Cross hopes that the demonstration will ignite conversations about the potential role of Digital Marilyn as a powerful and iconic brand ambassador.