Dish TV aims at raising its efficiency by lowering capex, customer acquisition cost
₹400 crore at present," he said. Looking ahead, Dish TV India envisions a future without traditional set-top-boxes, signalling a fundamental shift in its operational paradigm.
"In the next year or so, you will see us moving away completely from set-top-boxes," Dobhal revealed. "This transformation will not only save us significant capital expenditure but also position us as leaders in the evolving entertainment landscape." In addition to its strategic overhaul, Dish TV has revamped its rural offering, Zing, positioning it as a formidable competitor to state-run free-to-air service - DD Free Dish.
“The introduction of Zing Super, a revamped offering with extended box lifespans — 4 years instead of 2 — and enhanced value propositions, has already struck a chord with consumers, particularly in rural markets," he said. "Customers in deep rural areas, predominantly Free Dish users, have embraced Zing Super.
We're adding 50-60 thousand customers every month, and the response has been overwhelming. We already have 1.2 million subscribers there." Zing Super boasts around 230 free-to-air channels, compared to 93 as claimed by DD Free Dish, and offers users the flexibility to subscribe to pay channels on an a-la-carte basis, thus enhancing consumer choice and convenience.
While currently not levying carriage fees on free-to-air channels, Dobhal foresees this as a potential revenue stream in the future, given the platform's expansive reach and value proposition. “Many of these channels are paying slot fees to Free Dish, I think in future, they will see the reason to pay us too," he said.Milestone Alert!
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