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E-cigarettes: FDA bans market-leading Juul in blow to US tobacco industry

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theguardian.com

US health officials ordered the vape company Juul to stop selling its popular electronic cigarettes on Thursday, the latest blow against the tobacco industry by the Biden administration.The action is part of a sweeping effort by the Food and Drug Administration (FDA) to bring scientific scrutiny to the multibillion-dollar vaping industry after years of regulatory delays.The ban comes one day after the Biden administration proposed a rule to establish a maximum nicotine level in cigarettes and other tobacco products in an attempt to make them less addictive.Launched in 2015, Juul led the way in e-cigarettes, controlling 75% of the e-cigarette market in the US by its third year.

It is the fifth best-selling e-cigarette in the UK with sales of £13.1m in 2021. But the sale of flavors such as mint, mango and creme brulee led to charges it was encouraging teen smokers.Parents, politicians and anti-tobacco advocates wanted a ban on the devices that many blame for the rise in underage vaping.

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