EarnKaro’s affiliate marketing is upending the social cashback game in Bharat
EarnKaro also provides an avenue for this.
Born out of its parent company CashKaro in 2019, EarnKaro enables users to earn a commission every time someone buys something from the user’s Earnkaro links.
Founded by Swati Bhargava and Rohan Bhargava, EarnKaro lets users generate a “profit link” from a product deal from any e-commerce sites — Amazon, Flipkart, Myntra, etc. The users can share this link with their friends and family.
Every time someone buys that deal using this ‘profit’ link, the user gets a small commission.
Cashbacks encourage consumers to make more transactions with participating businesses. The cashback industry has significantly benefited micro-entrepreneurs in small cities.
Swati Bhargava, the CEO and co-founder of EarnKaro, says that micro-entrepreneurs in small cities often face challenges in attracting customers and increasing sales because of limited resources and competition from larger enterprises.
“Cashback programmes have provided them with a cost-effective and efficient marketing tool to attract new customers and retain existing ones.
EarnKaro has many micro-entrepreneurs who come in the form of students, micro-influencers, housewives and freelancers. Many of them earn over Rs 30,000 per month in additional income, and EarnKaro has paid over Rs 50 crore in real cash by sharing deals with their networks,” she says.
At one point, affiliate marketing was only for people with a very large following, she says, referring to bloggers, influencers, and YouTubers.
