Electronics sales seen growing 20% this festive season
Cricket World Cup.
TV makers, including LG Electronic, Panasonic and Thomson, expect increased number of replacements of conventional and small-size TV screens with large-size smart TV panels above 55-inch screen size.
Premium and ultra-premium ranges of QLED and OLED TVs are also expected to be in much demand during the World Cup from October 5 to November 19.
The industry expects overall sales growth of 18 to 20%, and in continuation of the previous year a higher growth of over 30%from premium products such as large screen TVs, higher capacity refrigerators and washing machines.
Like in earlier season, the industry is gearing up with offers and interest-free finance schemes to woo customers along with new launches and high-decibel 360-degree campaigns.
Godrej Appliances business head and executive vice president Kamal Nandi said this festive season would again be price-led, where the volume would be similar to last year but high-priced premium products would grow over 30%.
