Emanuel Macron’s Elysée Palace antics exposed: Bombshell book claims president drenches in cologne, sports ugly sunglasses to dominate guests
From overwhelming perfume to clumsy sunglasses, the French president's quirky habits may be more than mere personal quirks; they may be deliberate shows of strength.
French President Emmanuel Macron's image management seems to be designed to reinforce charisma, control, and presence, blending political theater and personal branding in a distinctly French manner.
According to a shocking new book, Emmanuel Macron makes fun of his aides by wearing «industrial amounts» of cologne and carrying a box of «ugly» sunglasses.
What’s behind the cologne obsession?
According to one excerpt, the French president uses so much Dior Eau Savage that his staff can smell him before he even enters a room, in what is regarded as a bizarre power play, as per a report by the Daily Mail.
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In an apparent attempt to further establish his dominance, another alleges that Mr. Macron insists on keeping a box of sunglasses that are «each uglier than the last» to be given to guests when they forget their own.
According to Le Parisien journalist Olivier Beaumont's The Tragedy of the Elysée, Mr. Macron wears the £104 cologne «at all hours of the day» and keeps a bottle on hand at all times, according to The Telegraph.
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«Visitors who are less accustomed may be overcome by the floral and musky scent, as refined as it is powerful,» the book says. It indicates that the president is inside the building.
It goes on to say, «Emmanuel Macron uses his perfumes as an element of his authority at the Elysée, just as Louis XIV made them an attribute of power when he paraded through the galleries of Versailles.»
According to a