Empowering Women Drivers: Roadserve Launches Lifetime Free Roadside Assistance

livemint.com:

New Delhi, January 1, 2024 - Roadserve, India's leading 24x7 roadside assistance company, has launched an empowering initiative - Lifetime Free Roadside Assistance for women drivers. This pioneering offering aims to address the unique challenges faced by women on the road and provide them with reliable support during breakdowns. Many car drivers have experienced anxiety and frustration following an unexpected breakdown or accident while driving solo when there’s no reliable local assistance.

Flat tires, dead batteries, and engine trouble are common occurrences that often leave car owners stranded. “I can’t change a flat tyre," said Sonali Verma, “I can’t imagine the stress an accident can cause when there’s no professional and trustworthy help nearby." When asked about the importance of accident support, Kritika Mistry, a professional mechanic talked about towing issues post major events. Oftentimes, the vehicle has to be towed to a workshop for repairs as roadside help alone doesn’t suffice.

“It can be a major hassle having to coordinate with multiple agencies when you’re already battling a crisis in the middle of the road," she mentioned, “What’s more, there’s always a nagging feeling of being shortchanged." Sometimes, it’s not a flat tyre or a jumpstart that presents itself out of nowhere. Your keys can get locked inside the car or you might unexpectedly run into starter issues, leaving you helpless. It’s also not uncommon to run out of fuel at the wrong time when the nearest fuel station is miles away.