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ETtech In-depth | Micropayments: Internet's 'sachet moment' in India
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What does the gaming application Winzo, devotional app Sri Mandir, audio series platform PocketFM and micro-investing app Deciml have in common?They are all fuelled by micropayments, or small-ticket transactions that can be as low as Rs 10.
Some apps provide users with special benefits or access to certain content at a rate that is easy on the pocket, while others use micropayments as a gateway to earn trust as they provide users with a sample
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