Audi expects strong growth momentum in India, EVs likely to account for 50% sales by 2030

economictimes.indiatimes.com:

Audi's India head Balbir Singh Dhillon said that the company expects a strong momentum in its India business over the coming years. Dhillion said the growth will be driven majorly by electric vehicles (EVs) which are likely to account for 50 per cent of its sales by 2030, reported TOI. Audi registered a 97-per cent growth in sales in the first half of the year.

“While petrols will continue to be a focus for us till some more time, the real push will start coming in from the electrics as we will not only launch new cars in the green space, but also work towards localising them in India,” TOI quoted Dhillon as saying, after the company unveiled the Q8 etron and Q8 e-tron Sportback electrics in India. The company's sales declined from 11,192 units in 2015 to a low of 1,639 units in the Covid-hit year of 2020. However, since then, Dhillion has been working on reviving the business.

During this period, the company had also quit diesels after deciding to recalibrate its India approach by focusing on petrols and electrics. According to a TOI report, Audi had sold a total of 3,293 units in 2021, followed by 4,187 units in 2022. In the first half of 2023, the company has sold 3,474, registering a growth of 97 per cent.

Dhillon said that with a good momentum expected in the second half of this year, the company expects a “high double-digit” growth for the full year. Currently, EVs account for nearly 3 per cent of the company's overall sales in India. Dhillon told TOI that the sales figure for EVs are expected to go up to 15 per cent by 2025-26, and 50 per cent by the year 2030.