ETtech In-Depth | The art and tech of business of prompts
digital artists are adding to their income in a unique way – they are selling prompts for AI tools on a slew of online marketplaces, addressing one of the biggest challenges faced by lay users — knowing the correct prompt.
Sites such as PromptBase, Ai4Prompt, Etsy, Promptrr.io and many others feature unique prompts for AI tools like Midjourney, Sora, Dall-E, Stable Diffusion, MetaAI, LumaAI, Gemini, LeonardoAI, which generate artistic AI images. However, users attempting to unlock the right image must necessarily know the correct prompts.
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Offering CollegeCourseWebsiteMIT xPROMIT Technology Leadership and InnovationVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitIndian School of BusinessISB Product ManagementVisitItalian digital artist David Sandonato started selling Midjourney prompt catalogues on PromptBase back in February 2023, and is today ranked the lead artist on the platform with a library of 4000-5000 available prompts, including daily uploads.
“It began as a side hustle, but I'm convinced that this business has big space to grow when people will realize that today 50% of the images available in the top microstock agencies can be generated in full quality with a good prompt,” Sandonato said in an email interview with ET.
Prompt engineering is the process of structuring an instruction that can be interpreted and understood by a generative AI model. It is an interface between human intent and machine output which
