Next, Decathlon, Primark, GAP, Walmart, Pepco, and Tesco are planning to ramp up sourcing from India, industry executives told ET.
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Export orders had dwindled in Tiruppur in the last three years as two major buyers, the US and Europe, reduced their purchases following the recession caused due to the pandemic and Russia-Ukraine war.
Further, the customs duty changes in the Union budget are likely to give a major fillip to Tiruppur, a textile production hub in Tamil Nadu. Tiruppur is already facing a wave of orders with some global brands diverting purchases from Bangladesh with production getting impacted there due to social unrest.
Brands who may have origins in other countries but have a presence in Australia like Kmart and Target, too are buying large volumes of garments from Tiruppur to take advantage of the India-Australia Free Trade Agreement, said KM Subramanian, president of Tiruppur Exporters Association (TEA). Also, Australian brands like BIG W and Woolworth are placing orders after the FTA.
Subramanian said all the global brands have done social auditing of the factories before placing orders. «They have looked into the living conditions of the workers and how green the factories are. Based on their assessments, they have placed orders with Tiruppur. Next, Decathlon and Polish brand Pepco are all sourcing from