premier segment, Bastidon said, adding that overall trade volume of EU spirits is €9 billion, and the US and China are major exporting countries. According to Bastidon, the value of EU’s spirit exports to India in 2022 was a mere €59.7 million compared to €875 million to China.
The delegation of spiritsEUROPE represents 31 associations of spirits producers (including associations of Austria, Bulgaria, Germany, Spain and France, among others) as well as 11 leading multinational companies including Diageo, Pernod Ricard, Moët Hennessy, etc. The delegation is in India to push policy makers for tariff relief, a demand that is proving to be a critical trade barrier for EU spirits.
The EU liquor trade is concentrated in premium spirits—vodka, gin, etc.—which are at the bottom of India’s alcohol consumption chart as brown liquor (such as whisky, brandy, etc.) is consumed more in India. The EU and India are negotiating an agreement on GIs as well.
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