Flash fails to impress: Box Office struggles continue after three weeks

economictimes.indiatimes.com:

Warner Bros., has encountered significant challenges during its box office run. Despite an extended run in theaters, The Flash has failed to meet the anticipated level of success. Its performance has been disappointing, solidifying its position as one of the noteworthy letdowns in recent box office records.

After 19 days of release, The Flash managed to reach a domestic box office milestone by crossing the $100 million mark. However, this achievement is typically accomplished by movies of similar size on their opening day. In comparison, Batman v Superman: Dawn of Justice earned $84 million, and Suicide Squad made $64 million on their respective opening days.

While The Flash has made $101 million domestically, it has garnered only $146 million from international territories. This puts its worldwide earnings at less than $250 million. Considering its production budget of over $200 million, along with significant marketing expenses, the film has struggled to generate a substantial profit for Warner Bros.

The Flash faced a tumultuous production journey, with multiple changes in directors before Andy Muschietti took the helm. Additionally, star Ezra Miller's troubles created negative publicity for the film, as they were not involved in promoting it and only made a brief appearance at the red carpet premiere. These factors further hindered the movie's chances of success.

Despite its star-studded cast, including Sasha Calle, Michael Shannon, Ron Livingston, Maribel Verdú, Kiersey Clemons, Antje Traue, and Michael Keaton, The Flash has yet to find a