For small businesses that rely on summer tourism to keep afloat, extreme weather is replacing the pandemic as the determining factor in how well a summer will go
NEW YORK — For small businesses that rely on summer tourism to keep afloat, extreme weather is replacing the pandemic as the determining factor in how well a summer will go.
The pandemic had its ups and downs for tourism, with a total shutdown followed by a rush of vacations due to pent-up demand. This year, small businesses say vacation cadences are returning to normal. But now, they have extreme weather to deal with — many say it's hurting business, but more temperate spots are seeing a surge.
Tourism-related businesses have always been at the mercy of the weather. But with heat waves, fires and storms becoming more frequent and intense, small businesses increasingly see extreme weather as their next long-term challenge.
For Jared Meyers, owner of Legacy Vacation Resorts, with eight locations, including four in Florida, Hurricane Idalia's landfall Wednesday as a Category 3 storm led to a loss in revenue as he temporarily closed one resort and and closed another to new guests. It also means a lengthy cleanup period to fix gutter and other damage and beach cleanup, including replanting of sea grass, sea grapes and other plants to protect against the next storm.
“Even when the hurricane doesn’t hit directly, it wreaks havoc economically, emotionally — to those that have suffered previous losses — and to our way of life,” he said.
A lifelong Florida resident, he's used to hurricanes, but fears their intensity is getting worse. In fact, the number of storms that intensify dramatically within 240 miles (385 kilometers) of a coastline across the globe grew to 15
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