Franklin Templeton wants to transform the industry through Microsoft AI partnership

investmentnews.com:

Franklin Templeton is building an advanced financial AI platform and is working with Microsoft to drive the project forward.

The investment firm will leverage Microsoft Azure AI services to enable it to rapidly introduce AI to its processes and speed up digital transformation at scale. With the capabilities the new platform will offer, sales and marketing teams will be empowered to create personalized client support, but this is just the start.

“The platform will use a multi-layer intelligence approach, where individual AI capabilities can be synchronized to create an advanced level of intelligence for our business,” said Deep Srivastav, Head of AI for Franklin Templeton. “As we went through our early work on this, we realized how cutting edge this can be and decided to build this together.”

The initial focus on personalization will bring together the usually separate scopes of structured data and contextual financial information. But the combination will give Franklin Templeton the ability to rise above simple summaries and conversations that are frequently the limitations of AI usage.

“The future of how we work with clients to best meet their desired investment outcomes will require strong technological resources,” said Jenny Johnson, President and CEO of Franklin Templeton. “The newly introduced platform we are building with Microsoft marks a pivotal moment in Franklin Templeton’s journey, empowering sales and marketing teams to deliver unparalleled service while simplifying information consumption for clients. We are excited to collaborate with Microsoft to bring this innovative solution to the marketplace.”

Bill Borden, Corporate Vice President, Worldwide Financial Services for Microsoft, said that the collaboration