From gen X to Z, companies perk up all with bespoke benefits
Experts say companies can reap several dividends from offering personalised and flexible benefits to their workforce — attracting and retaining talent; improving engagement and productivity; enhancing organisational culture and brand image and optimising costs.
«Companies are recognising that employees across generations — Gen X, Millennials, Gen Z, and even Boomers — have different life stages, responsibilities and values that shape what they look for in benefits. This is leading many organisations to adopt a 'flexible benefits' model, which allows employees to choose from a range of benefit options to create a package that meets their individual needs,» said Vinod VK, head of health and benefits India at professional services company WTW.
According to WTW's Benefit Trends Survey, personalisation of benefits to meet the needs of multigenerational and diverse employees has become one of the top focus areas for corporates.
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