From Gift City to Gurugram, senior housing gains momentum
Subscribe to enjoy similar stories.Bengaluru: Senior housing developers and operators, which build and manage residential communities for those aged 55 and above, are looking to ramp up operations by acquiring land, expanding into new cities, and adding premium services as demand for such homes rises.The senior living segment in India has seen mixed success in the past, and has remained under-penetrated. That is fast changing, though, with operators riding a strong demand, and developers too, entering the space.Bengaluru-based Manasum Senior Living, which has four operational projects in the city and one in Goa, has entered Chennai, Mysuru, Tirupati, Mangaluru, and Pune.
It will be launching the first senior living project in GIFT City, Gujarat, and plans to sign projects in Gurugram, Hyderabad and Mumbai soon.“There is huge demand for senior living homes in both the metros and beyond, and the supply is still very low. A larger number of people has started accepting the model, leading to rapid expansion and scale by most firms.
Today, every developer plans to get into this space, and a few of them are partnering with operators,” said Kushal Ramesh, co-founder, Manasum Senior Living.Senior living firms either develop and operate the projects, or they tie up with developers, and help the latter in design, sales and operations.India's senior population—those aged 60 years and above—is growing fast and is set to constitute an estimated 17% of the world’s elderly population by 2050. Between 2000 and 2024, the country’s senior count doubled from 73 million to 159 million.
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