JSW MG Motor sees early gains from luxury play, rivals take note
Subscribe to enjoy similar stories.JSW MG Motor India Pvt. Ltd, the joint venture between China’s SAIC Motor Corp.
Ltd and India’s JSW Group, emerged as the second-largest seller of luxury electric vehicles (EVs) in India in 2025-26.JSW's luxury EV chain, MG Select, saw sales pick up to about 2,029 cars on the back of its exclusive luxury outlets and products gaining traction, against market leader BMW's 3,500 sales, according to the carmaker's sales data.A pickup in sales of luxury vehicles—defined as those priced above ₹50 lakh—would come as a reprieve for the brand, as losses at the joint venture doubled in 2024-25 to exceed ₹1,000 crore, even as revenue crossed the $1 billion mark.The performance was driven by JSW MG Motor's move to join Toyota Kirloskar Motor in adopting separate mass-market and luxury retail networks for its brands in the domestic market—a playbook Tata Motors Passenger Vehicles Ltd and Hyundai Motor India Ltd are likely to replicate when they introduce their luxury brands, Avinya and Genesis, by 2027.“We entered the premium EV market with an all-new channel. Just setting up a channel, getting the product through is a herculean task,” Anurag Mehrotra, managing director at JSW MG Motor India, told Mint in an interview earlier.“We've become the number two premium EV brand in the country, a little bit behind the leading player.
I'm sure once we announce the products that we are bringing in this year. We should be able to catch up,” he added.Currently, JSW MG Motor sells two luxury EVs—the MG Cyberster and the MG M9—through its exclusive network, both priced above ₹70 lakh.
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