Gaming, beauty, travel and fashion among most popular segments in creator economy: Cosmofeed
gaming, beauty, travel, comedy and fashion, something that companies can tap into to reach consumers in the hinterland. It added that micro-influencers are disrupting the marketing space, allowing both brands and consumers to have high engagement and focussed content.
Micro-influencers typically have followers up to a few thousand, may not be recognised nationally but have more authentic content on niche topics. The reason behind the rise of micro-influencers is the growing popularity of social media platforms, short video content and access to larger audiences, the company said.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Digital MarketingVisitIIM LucknowIIML Executive Programme in Data ScienceVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitIndian School of BusinessISB Applied Business AnalyticsVisit«There are so many types of niche where content is being made and discovery on sub-segmentation. Such a micro-segmentation happening where people can really create content, helping the audience in those specific segments. In the next 5-10 years, this space will grow so much that all of us will have an opportunity to connect with unique things,» said Vivek Yadav, cofounder of Cosmofeed. «They may not have a large following but the impact and depth of their content in their niche areas will be huge.»
Cofounded by Yadav and Vishnu Pathak in September 2021, Cosmofeed equips creators with tools designed to foster community engagement, monetise content effectively and organise events. They have recently launched Creators' Operating System, a community dashboard that acts as a centralised hub,
