G20 Summit in Delhi in September 2023, which highlighted India’s tourism potential and the upcoming festive and event season. This includes the ICC Men’s Cricket World Cup as well as the upcoming Miss World event which is expected to be hosted in the capital in the period following the cricketing tournament. “There will also be sustained travel demand for both international and domestic sectors extending up to June next year on the back of the Indian General Elections.
This will be a short in the arm for the travel and hospitality industry in India, which is a significant contributor to the gig economy as well as organised labour. This surge will also impact India’s smaller cities due to the improved public infrastructure and connectivity," said Ankit Chaturvedi, vice president and global head of marketing for the company. The report said that the last 75 days have witnessed an extraordinary travel demand trend not just for the National Capital Region (NCR) but overall as well.
This makes sense, said experts, and the summit was definitely beneficial from a potential for tourism point of view, making India much talked about and could lead to increased travel over the next few years. The ‘Incredible India’ tourism marketing campaign which showcases India to the rest of the world has been offline for many years and so an event like this helped bring back the limelight to travel into India. Dipak Deva, managing director of Travel Corporation of India Ltd.
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