Global brands bare their soles to India's BIS
Nike, Tommy Hilfiger, Calvin Klein, Armani Exchange, Superdry and Woodland may soon resume importing premium footwear to India, as the government has started certifying overseas shoe factories after almost 18 months, industry executives said.
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Chief executives of three large brands said the government finally initiated the move for two key reasons — US President Donald Trump highlighting India's import barriers on US brands and a slump in premium range sales due to supply issues.
India introduced new quality control orders (QCOs) for leather shoes in July 2023 and for other footwear such as sports shoes, sandals, clogs and slippers in August last year. These require shoemakers to source products only from Bureau of Indian Standards (BIS)-certified factories, whether in India or overseas. However, the certification process for overseas factories did not take off as the government wanted to curb imports and build local manufacturing, leading to a stock shortage in the premium segment, executives said.
A government official confirmed that BIS has started the approval process, as was directed by senior officials.
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