‘Google abused its dominance’: UK regulator slams tech giant for ‘anti-competitive’ practices in ad service business
livemint.comGoogle to implement behavioral remedies may not be sufficient to correct the abusive conduct, possibly opening the way for an order against Google to break up its ad tech business from its core services.Separately, the US Department of Justice will face Google in a September trial, calling for the break up of the search giant’s ad tech business over alleged illegal monopolization. The DoJ claims that Google’s dominance over advertising technology allows it to keep at least $0.30 out of every dollar advertisers spend through its online advertising tools.
If any wrongdoing is found by the CMA, it has the powers to impose a fine of 10% of a firm’s global revenue. The CMA says it will take any feedback from Google into consideration before any final decision is made and that decision will be made by a separate panel from the team who did the preliminary investigation.Milestone Alert!
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