Google sheds hundreds of employees as sales team restructures

foxbusiness.com:

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Google will lay off several hundred employees on its advertising-sales team in another round of cost-cutting measures, the company said. 

The layoffs come as Google plans to restructure its advertising-sales unit, reducing a team that focuses on large clients while expanding teams dedicated to small and medium businesses.

«Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,» a Google spokesperson told FOX Business. «We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles on the team or elsewhere at Google.»

In a memo to staff, first reported by Business Insider, Chief Business Officer Philipp Schindler wrote that hundreds of people will be let go as Google restructures its advertising-sales unit.

GOOGLE LAYS OFF HUNDREDS OF WORKERS

Google plans to restructure its advertising-sales unit as a cost-cutting measure. (Marlena Sloss/Bloomberg via Getty Images / Getty Images)

Google plans to move staff from large-consumer sales, a team that focuses on large advertising clients, to its Google customer-solutions team, which services small and medium-level clients. Current and former employees told Business Insider the shift comes as some of Google's large clients do not need access to as many of the company's resources. 

The spokesperson said the shift is not unusual and, while larger than a similar restructuring during the pandemic, not unprecedented. 

«Going forward GCS will be our core channel for scaling