Kotak Life launches its digital-first guaranteed wealth builder plans campaign. Details here
On February 12, 2024, Kotak Mahindra Life Insurance Company (Kotak Life) unveiled its digital-centric campaign for the Guaranteed Wealth Builder Plans (GWBP) by Kotak Life. The campaign showcases a range of reliable investment options provided by Kotak Life. Its goal is to tackle consumers' primary concerns regarding investments, specifically addressing uncertainties surrounding returns and emphasizing the importance of investing in tax-efficient instruments.
Crafted to provide assured returns, these wealth builder plans aim to assist customers in their wealth creation endeavours. In a time marked by uncertainties such as market fluctuations, health concerns, and job insecurities, these plans serve as a reassuring solution for customers. The company also highlights the tax advantages associated with these plans.
Subhasis Ghosh, Joint President, Kotak Mahindra Life Insurance Company said, “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognizing the importance of financial certainty, GWBPs enable investors to strategize and budget their finances confidently, a crucial aspect given that economic uncertainties are common."
Ankit Mathur, Group Creative Director, Grey Group, said, “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way."
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