Govt plans to attract both desi and international couples to make India the global wedding destination
Narendra Modi's call for a "wed in India" movement, the Union Tourism Ministry is gearing up to launch a new campaign, «India says I do», on a large scale for not only encouraging affluent Indian families to host weddings within the country but also to draw foreign couples to tie the knot on Indian soil, a TOI report stated.
According to a report by KPMG, the Indian wedding market was estimated to generate Rs 3-4 lakh crore annually a few years ago, and the current figures are believed to be even higher. A considerable portion of this spending occurs during lavish destination weddings held abroad.
Confederation of All India Traders (CAIT) had predicted a staggering expenditure of Rs 4.7 lakh crore on 38 lakh weddings during the period from November 23 to December 15, marking a 25 per cent increase from the previous year.
This includes expenses on various wedding essentials such as jewelry, attire, venues, gifts, and catering.
The «India says I do» campaign is being planned by the Ministry of Tourism, emphasizing the vast infrastructure and diverse venues available across the country. These range from enchanting palaces, forts, and havelis to banquet halls catering to different budget brackets.
The objective is not only to position India as a premier wedding destination for its citizens but also to attract a global clientele.
An anonymous senior government official affirmed the impending launch of the campaign, stating, «The ministry is finalizing contours of 'India says I do' which will showcase the massive infrastructure and available venues ranging from dreamy palaces, forts and havelis to banquet halls in all price brackets. The aim is to showcase India as a wedding destination for not just the desis but
