Handset Industry to Ramp Up Hiring to Meet Festive Demand
The increase in hiring activity comes even as the past few quarters saw handset makers pull back on hiring due to muted shipments. However, the pick-up in 5G shipments, coupled with expected positive customer sentiment around the festive season will prompt brands to increase their sales and support workforce for this period, they added.
«This is the first festive season that truly reflects the economic situation in that it does not have the overhang of the pandemic, nor the euphoria of coming out of the pandemic as 2022 did.
The consumer sentiment is positive by and large,» said Lohit Bhatia, president, workforce management at Quess Corp.
After dull shipments over the past few months, handset makers are expected to try and make the most of the festive season, especially as 5G roll-out progresses and shipments for 5G smartphones pick up. The festive season accounts for around a fifth of annual sales.
«With 5G picking up pace, and many smartphone owners needing to upgrade their phones to access 5G services, the handset brands are focussing on strengthening their sales and support teams this festive quarter,» said RP Yadav, chairman and managing director at staffing firm Genius Consultants.
Over the past few quarters, the handset segment has seen indirect attrition in that the executives moving out of a company have not been replaced given the muted demand.
