health and fitness space are increasingly leveraging artificial intelligence to enhance their offerings. While these startups embrace the technology, they also stress that it cannot do certain things as good as humans do – like in motivating a user.
According to consulting platform GlobalData, spending on AI platforms in the healthcare sector globally is projected to grow $18.8 billion by 2027 from $4.8 billion in 2022.
Unilever Ventures-backed startup Healthify (formerly Healthifyme), which offers services such as nutrition and calorie tracking as well as fitness coaching, has seen an increase in conversions and user engagement since incorporating AI into its services.
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“This has contributed to a doubling of conversions … AI is seen as a cost-effective alternative to personal nutritionists and trainers,” said Tushar Vashisht, cofounder and chief executive of Healthify.
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Healthify has a conversational AI coach, Ria, and a tool called 'coach copilot' that collaborates with human trainers. It also has a photo-based nutrition tracker, Snap. Users of this tool are 30-40% more engaged and retained compared to