World Economic Forum says AI-driven misinformation could interfere with electoral processes in various countries, including India. Sam Gregory, executive director of Witness, a global human rights organisation, which uses video and technology to expose human rights abuses and has worked on the threats of AI and deepfakes, spoke to ET about AI related challenges and strategies in elections. Edited excerpts:
Can you quantify the risk of deepfakes in elections?
We are entering a challenging moment in terms of deepfakes. This year, we have made technical progress that makes it easier and cheaper to make them. We are going to have an election year where synthetic media tools will be used for positive purposes such as voter outreach, and for negative ones.
The early signs are challenging if we look at the elections that have taken place in Pakistan and Bangladesh as well as the forthcoming ones in the US, India, EU, UK and South Africa.
What do these early signs indicate?
We see a sort of pervasive wave creeping in political and unofficial campaigning and in society. In Slovakia, there was a fake audio call, simulating the voice of a candidate, in the last days of an election. It is trivially easy to make fake audio.
Also, there is an equity gap