Hero MotoCorp opens first premium retail store, Premia
Mint in an interview that Hero MotoCorp has launched more new modes in the premium category this year than ever before in its history. Hero MotoCorp is undertaking a major overhaul of its distribution strategy, upgrading up to 40% of its dealers to ‘Hero 2.0’ showrooms that will house some of its premium brands, and also create exclusive, premium stores which will showcase its entire premium range, including EVs.
“The consumer at the premium end is more discerning than the consumer at the commuter end, and therefore, you require a different degree or different level of retail experience. And the way we are addressing that is by creating a journey and revamping physical spaces.
We will create a facelift of a part of our retail stores, including hardware and software. We will also put up exclusive premium showrooms.
Read more on livemint.com
