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Hoteliers seek infra push for hospitality
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₹524 crore in 2021-22 to a mere ₹167 crore in 2024, have worried the industry. While acknowledging the benefits of digitization, Bezbaruah said traditional offline campaigns in attracting tourists shouldn’t be ignored.
“We would also like to suggest that marketing of India should be renewed, especially since inbound tourism has not grown much. We would be happy if there is more attention paid to the marketing of India.
Something needs to be done to upgrade Incredible India," he added. “While digitisation of the campaign is also good and lots of tourists do follow digital campaigns, it is important to also have the regular offline campaigns as well and that should get the attention of the government.
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