Information Technology Rules to ensure fair compensation for use of their content in the process of training generative artificial intelligence (AI) models in the country amid increasing AI copyright disputes across the world.
Digital News Publishers Association (DNPA) has sent a letter and made representations to the ministries of electronics and information technology and information and broadcasting, seeking protection from likely copyright violations by AI models.
“Now that we know the positive opportunity and impact of generative AI and its implications on content creators and publishers…there is an opportunity to ensure that any company or LLM (large language model) uses data in a fair and transparent way while compensating the sources from where it takes the content or data to train its models,” Sujata Gupta, secretary general of DNPA, told ET.
This comes even as the New York Times and some Pulitzer-winning authors in the US have sued ChatGPT-maker OpenAI and Microsoft for copyright infringement for training AI on their proprietary works.
Also, Indian gen AI models such as Ola founder Bhavish Aggarwal-backed Krutrim AI and Sarvam AI’s OpenHathi have been launched in recent months.
DNPA, which represents 17 top media publishers in the country including Times Group that publishes ET, is seeking amendments to the IT Rules until the Digital India Act – which is expected to replace the over 24-year-old IT Act, 2000, and regulate artificial