Yellow.ai deploys 30% of global generative AI bots domestically

economictimes.indiatimes.com:

For instance, conversational AI company Yellow.ai, which deployed around 120 GenAI bots for businesses worldwide this financial year, saw about 30% of these deployed in India.

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While markets like the US are mostly using GenAI for customer support in a bid to cut costs, India Inc. is using them as an opportunity to grow revenues, generate business leads and sales support, Yellow.ai cofounder and chief executive Raghu Ravinutala told ET.

Founded in 2016 in Bengaluru, Yellow.ai is backed by Sapphire Ventures, Westbridge Capital, Salesforce Ventures and Lightspeed Venture Partners, among investors. It has raised about $102 million in funding so far, as per Tracxn.

Among its clients, Bajaj Auto Finance has generated over 100 leads using the San Mateo, California-headquartered company’s GenAI chatbot, and a leading non-banking financier saw over 400 auto-loan applications, Ravinutala noted. A top two-wheeler maker sold motorcycles worth about Rs 1 crore in the first day of launch through the GenAI assistant while a leading finance company secured potential customers or sales leads worth about $100 million.

Ravinutala said Yellow.ai is considering a public listing in the US by 2026-27 by when the market is expected to recover from the current subdued macroeconomic climate. The company expects to turn profitable this year.

Yellow.ai has been witnessing a surge in demand for its GenAI offerings since the quarter ended October. At the time, it rolled