Normally, a single tweet from an unverified user would be lucky to get a few likes or reshares.
But that's not what happened in Sweden when a nondescript message about Swedish hospitality sparked a huge debate and sent the #Swedengate trending.
It centred on a claim that it is socially acceptable, or even customary, for Swedes not to feed their guests, especially children.
“Not here to judge but I don’t understand this. How’re [sic] you going to eat without inviting your friend”, asked the tweet in question, posted by Afghan-Canadian user @SamQari.
Underneath it, the attached screenshot displayed a comment in which a Swedish individual recounted their childhood experience of not being invited for dinner while playing at his friend’s house.
His tweet went viral. Subsequently, many other tweets and posts have emerged describing various kinds of “inhospitable” behaviour that are reported as being common or accepted within Swedish society.
“Went to a friends [sic] house for the first time playing and their mom calls them for dinner… [she] sternly told me I was allowed to wait and play with the toys in my friends [sic] room until dinner was done,” tweeted Lovette Jallow, a Gambian-born Swedish activist and author.
“Growing up in Sweden, I remember not getting access to my friends' dinner tables… I was allowed to microwave the scraps while they played board games in another room,” posted Signe Krantz, a political scientist.
Viral comments -- and ensuing spats -- tend to generate intense and often vitriolic reactions. Yet #Swedengate has taken the spat to incredible heights, spilling out of Twitter and social media. The anger it has provoked has even resulted in hostile tweets at Sweden’s official Twitter account.
“Boy this has
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